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10 Years of Gustav Wood Rings – A look back - formerly simply wood rings

by gustav reyes on January 30, 2015

This year Gustav Wood Rings has been around for 10 years. It's still hard to believe that sentence, but its really something strange and wonderful to see happen. When I started down this creative path I was in my mid 30's. The journey started in my mid 30's with a lot of thought and mindful preparation, not so much on my part but on my wife's part. I sometimes feel I'm just here for the ride. It has been a lot of hard work that feels great because you're driven by passion. I wouldn't have it any other way.


In 10 years of Gustav Wood Rings, I've seen more of the world than in the 20 or so years before. I've connected with some of the most beautiful people in the world. I've been there for people at their lowest point in life and at their happiest and that has had a profound impact on my life. I have always believed that our wooden rings are a celebration of life and that hasn't changed. We have been there with a young couple when they lost their newborn not in the morning but celebrating that life. We have thousands of stories that our customers have shared with us through the years. Many of them joyous and sad, but all of them celebrating life.

We've made wooden rings for movies stars, CEO's and professional athletes. We were lampooned by Jay Leno in 2008 (see clip here) about our eco-friendly approach to making our wood wedding rings. In 2013 my work was accepted in the permanent collection of the Museum of Arts and Design in New York. For all that has happen I'm continually reminded that Gustav Wood Rings is about the simple in life, the wonderfully beautiful simple of what life has to offer.

Thank you for sharing these times with us we are honored to be a small part of the process.